From one point of view, Matt Fraction’s and David Aja’s Hawkeye #1 is a truly crappy Hawkeye comic book. Hawkeye doesn’t appear in costume for more than five panels, and he is getting the shit kicked out of him for each and every one of those panels. Other than those five illustrations, Hawkeye never holds a bow, we never see an arrow, there are no other Avengers, and there is a cab ride instead of a bitchin’ skycycle run.

So yeah: as a traditional Hawkeye comic book, one could make the argument that this is a pile of shit, an experience akin to buying a porno with certain expectations in your mind (and pants), and finding you’ve taken home a 90-minute video of a fully-clothed woman repeating, “Fuck. Fuck. Fuck.” The elements are there, but it’s not what one necessarily wants from an item of that type.

However, some dingbat could also make the argument that it would be a colossal disappointment to open a box of Cracker Jacks and finding a giant wad of gold bullion – just because it’s not what you expected based on your prior experiences doesn’t make it bad. Rather, Hawkeye #1 is a pulpy, character-driven, street-level crime story that not only made me care about the purple-headed warrior (get it?) for the first time almost ever, but which is arguably the best comic book you’ll read this week.