age_of_ultron_10_cover_2013Editor’s Note: The trick of it was, when Ultron tried to defend himself, it triggered a self replicating spoiler…

A few weeks ago, I asked what the point of Age of Ultron was, and now we know: it was to sell more comics.

Seriously: the best thing I can figure is that we comic readers spent a minimum of several months and 40 dollars to entice us to see Miles Morales fight Galactus, and to see Neil Gaiman’s Angela character from Spawn join the Guardians of The Galaxy. Not to see these things in Age of Ultron, mind you, but to tease you to buy them in other upcoming comic books. Seriously: both the Galactus and the Angela reveals in this issue were immediately followed by full page ads telling you in which future comic books you could find those parts of the ongoing story.

So the mission statement of Age of Ultron seems, ultimately, to have been: “set up a way to do weird shit that will sell comic books in the third financial quarter.” Because now that it is all said and done, we are left with a story that had no identifiable protagonist, no identifiable antagonist, no real character motivations other than “make stuff normal again,” and no consequences beyond the fact that Marvel can do weird, dimensional crossover shit now that will likely sell more comics. It’s like there was a Marvel Creator’s Retreat where someone said, “Okay, everyone yell out the weirdest crap you’d write if time, space, dimension or publisher trademark were no object! Okay, Bendis: you’re only writing 76 titles right now, so go off and make this happen! You’ve got ten issues, so take this methamphetamine extract, this DVD of Primer, and get it done!”

Well, it is done. And all I can say is that if big, weird reveals were the point of this big mess? That last reveal should Goddamned well have been Marvelman.