When I was a kid, my Mom would sometimes buy me a comic book out of the grocery store spinner rack to shut me up about not buying me the sugary cereals I was always screaming about (Although to be fair, one time she did buy me a box of Lucky Charms to get a hold of the Six Million Dollar Man sticker prize I spent days obsessing over after I saw the TV commercials. Then she picked out all the marshmallows while I cried. I was 32. But I digress).

But that was 1978. It’s 2011 now, and the spinner rack disappeared sometime around, well, 1978. So if you want your kid to shut the fuck up about buying them Chocolate Frosted Sugar Bombs with a comic book, well, you’ll have to buy them Chocolate Frosted Sugar Bombs.

The New York Times is reporting that DC Comics and General Mills are gonna be announcing, sometime during this weekend’s New York Comic Con, a deal to distribute four specially-printed issues of Justice League to be dumped into nutritious fare such as Trix, Cinnamon Toast Crunch, and my old nemesis: Lucky Charms.

On yesterday’s New Comics day, retailers like my local comic store owner, who knows me by name and asks me if I hate the Scott Lobdell’s depiction of Starfire so much, why am I using it to hide the front of my pants, received a postcard from Marvel. And unlike every other postcard received since the dawn of email, which describes how much your mom loves Paris but is having trouble making BM after all that brie, this one was a little more mysterious:

The New York Comic Con, which attracted 96,000 attendees last year, will kick off it’s 2nd annual convention this year on October 13-16, 2011. It describes itself thusly:

New York Comic Con is the East Coast’s biggest and most exciting popular culture convention. Our show floor plays host to the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and television. Our panels and autograph sessions give fans a chance to interact with their favorite creators. Our screening rooms feature sneak peeks at films and television shows months before they hit either big or small screens. And with dedicated professional hours, New York Comic Con is a market place, bringing together the major players in the entertainment industry. New York Comic Con is the second largest pop culture convention in America and the only one that takes place in the comic book, publishing, media, and licensing capital of the world — Gotham City.

New York Comic Con attracted over 96,000 attendees in 2010, easily making it the second largest comic book and pop culture gathering in the country. And Crain’s New York Business has ranked NYCC as the second largest event in New York City! We don’t toot our own horn often, but that’s pretty awesome!

New Yorkers like to make claims about how awesome they are compared to everybody about a lot of things: pizza, Derek Jeter, herpes. But, considering that Dragon*Con down in Atlanta drew a comparatively smaller 40,000 attendees, I guess they can make this claim.

This year they’re also hosting a scavenger hunt again, the prizes being either a 4 day pass to the con or an Ultimate VIP package (which may or may not involve a handy from Joe “I’m Still Here” Quesada). Will you be the uber-fan who taps his inner Batman and sleuths out the prize? Happy hunting and remember NYCC reminds you to not get arrested while looking for clues.