Because Nothing Screams Comic Book Nerd Like Linkin Park – MTV Announces New Fan Awards Show At SDCC

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So, MTV has decided that it needs to up its presence at Comic-Con. This year it will hold something called the mtvU Fandom Awards and a MTV Fan Fest. Here, let them tell you about it:

Grammy-winning rock band Linkin Park will headline the first ever mtvU Fandom Awards and MTV Fan Fest, both of which will be held on Thursday, July 24, at Petco Park during San Diego’s Comic-Con. Then on Sunday, July 27, at 8 p.m., on the final day of Comic-Con, MTV and mtvU will air the 60-minute mtvU Fandom Awards special, showcasing the musical performances from the Linkin Park-headlined show, and honoring all of the fans whose passion have swept across the globe, stemming out of Comic-COn.

“The mtvU Fandom Awards will reinvent the traditional award show format,” says executive producer Ryan Kroft. “In addition to handing out trophies, we will recognize the achievements of fans and their favorite obsessions with special surprises and experiences. It’s the perfect event to reward the fans at Comic-Con, the epicenter of all fandoms.”

Yes, because when I think of nerd fandoms, so often my mind immediately turns to MTV…and Linkin Park. Not.

It seems between this and Zachary Levi’s Nerd HQ, which we talked about here, Petco’s going to be hopping for the duration of the convention.

I am struggling with whether this MTV thing is good. While it’s certainly not like other television outfits don’t have a presence at the Con, this feels very much like MTV nerd-bandwagoning. I’m not sure I want the people who brought us The Jersey Shore and Teen Mom anywhere near my fandom(s), but it’s not like there aren’t already other unsavory sorts who show up, invited or not, and crash the party, be they TwiHards or the Westboro Baptist Church. I suppose it could be worse. They could have gotten Justin Bieber to headline.

Remember when MTV used to just be about the music?