I know we’re heading into December and that, as the season gets colder, we all try to find ways to keep warm. Me? I go to my day job and get money to pay for utilities, like gas and electricity to run my heat. Maybe I throw on an extra pair of socks and pop open a bottle of Bowmore. Scratch that. I definitely open the bottle of Bowmore. Michael Alan Nelson, on the other hand, burns books, specifically, his own. Why?

Even though I’ve been writing comics for seven years and have written over 120 single issues for dozens of series, most comics readers have never heard of me. Now, that’s not a woe-is-me-nobody-reads-me-wah-feel-sorry-for-me statement. Not at all. Let’s be honest. If you’re a customer and can only afford one comic, are you going with the book about a character you’ve been reading since childhood or a book by some guy who includes his middle name in his credit like some self-important twit? The math is simple. Childhood Hero > Self-Important Twit.

That said, I’ve been fortunate enough to have people take a chance on me and many of them can now be called my fans, for which I am incredibly grateful. I believe, as does BOOM!, that if you read one of my books, chances are you’re going to enjoy it and want to read more. The problem is getting enough people to pick up that first issue.

Um, ok. Seeming self esteem issues aside, this lead you to burn your own books in what appears to be some kind of publicity stunt? Really?

Yes, really. Check it out after the jump…oh, and some spoilers on the book in question.