Feels like I'm made of clay. Is it supposed to feel like that?

Xeni Jardin, of BoingBoing, recently wrote about an ad campaign in Mozambique that is a series of super heroines giving themselves breast exams to increase breast cancer awareness.

There is some controversy in the medical world about the value of breast self-exams. Even if it’s not the best way to detect cancer (mammography or thermography can “see” more than your hand, and many if not most lumps that can be felt are benign), I think more awareness and more data is generally a good thing. Even for superheroes.

As an aside, the ads are fun but I’m gonna guess that the creative team on this one was all-male…ever notice how public health ads about testicular cancer and prostate cancer don’t tend to feature fondle-y sexualized close-ups of those parts?

What? This isn’t “fondle-y” and sexualized?

Robin, quick! To the Bat Ball!

More breast aware superheroes after the jump.

First we had hipster Superman. Now we have…hippy?

Left: Russell Crowe as Jor-El. Right: Henry Cavill as Homeless Moe

Both Topless Robot and Newsarama are carrying first looks at the new Man of Steel movie, to be directed by Zack Snyder. Gotta say, Kal-El and his dad are looking a little…scruffy. I supposed Jor-El has an excuse. Who has time to shave when your planet is falling down all around you? But, Superman? This movie supposedly has a budget of around $175 million. You prop people can’t spring for some glasses for the man when he’s disguised as Clark Kent? Really? Or some hair dye for Amy Adams (Lois Lane):

LOL, what?

I think casting got confused when they heard the word “Lois”:

We're now going to throw this to our Asian reporter, Trisha Takanawa, who we've decided to cast as a Sioux midget.